Last Update : August 2026
Detralytics is committed to protecting your privacy and processing your personal data in a transparent, lawful and secure manner.
This Privacy & Cookie Policy explains how Detralytics collects, uses, stores and protects personal data when you visit www.detralytics.com (the “Website”), contact us, submit a form, subscribe to our communications, register for or participate in an event or training programme, or otherwise interact with Detralytics.
It also explains how we use cookies and similar technologies on the Website and how you can manage your preferences.
Depending on your interaction with Detralytics, your personal data may be processed by Detralytics SRL and/or Detralytics France.
Belgium
Detralytics SRL
Avenue du Boulevard 21, Box 5
1210 Brussels, Belgium
VAT number: BE 0678.974.561
Email: info@detralytics.eu
France
Detralytics France
Cours Valmy 1-7, Le Belvédère
92800 Puteaux, France
SIRET: 88525999400030
VAT number: FR19885259994
Email: info@detralytics.eu
Detralytics SRL and Detralytics France are hereinafter collectively referred to as “Detralytics”, where appropriate.
The management of the Website and Detralytics’ central IT infrastructure is coordinated by Detralytics SRL in Belgium.
For questions concerning the processing of your personal data or to exercise your data protection rights, you can contact: dataprotection@detralytics.eu
Depending on how you interact with Detralytics, we may collect and process the following categories of personal data:
We seek to collect only personal data that is adequate, relevant and necessary for the purposes described in this Policy.
We may collect personal data directly from you when you:
Information submitted through forms on the Website is collected using Gravity Forms and may be transferred to and stored in Detralytics’ Odoo CRM system for the purposes described in this Policy.
We may also collect certain technical and usage information automatically through cookies and similar technologies, subject to your consent where required.
We process your personal data to respond to questions, requests for information, service enquiries and other communications addressed to Detralytics.
We may process personal data to manage relationships with clients, prospective clients, professional contacts, partners and other stakeholders. Relevant contact information may be stored and managed in our CRM system for these purposes.
Where you contact us regarding our consulting or other professional services, we may process your personal data to respond to your request, prepare a proposal, take steps prior to entering into a contract, provide our services and manage the resulting professional relationship.
We process personal data where necessary to manage registrations, participation, administration and communications relating to Detralytics training programmes, webinars, events and other professional activities.
Where an event or webinar is organised using Microsoft Teams, certain personal data may also be processed through Microsoft’s services.
Where permitted by applicable law, we may use your contact details to send newsletters, invitations, publications, information about our activities, training opportunities and other professional communications.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our communications or by contacting us.
Submitting a contact form does not automatically constitute consent to receive our newsletter where consent is legally required.
We process certain technical information where necessary to operate, maintain and secure the Website, detect malicious or fraudulent activity, prevent spam and ensure the integrity of our systems. Google reCAPTCHA may be used for security and spam-prevention purposes.
Subject to your consent where required, we use Google Analytics to understand how visitors use the Website, measure Website traffic and performance, and improve our content, services and user experience.
Google Site Kit is used within WordPress to integrate and access certain Google services, including Google Analytics and Google Search Console.
Depending on the purpose and circumstances, Detralytics processes personal data on one or more of the following legal bases:
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Personal data may be accessed by authorised members of Detralytics where necessary for the performance of their professional responsibilities.
Depending on how you interact with Detralytics, we may also use selected service providers, including:
Combell – Website hosting and related technical infrastructure.
Gravity Forms – Collection of information submitted through forms on the Website.
Odoo – Customer relationship management (CRM), centralisation and management of contact information, newsletter distribution, email communications and administration of certain business processes.
Microsoft – Including Microsoft Teams, for the organisation and delivery of online events, webinars and related communications.
Google – Including Google Analytics for Website analytics and Google reCAPTCHA for security and spam prevention. Google Site Kit is used to integrate certain Google services into WordPress.
Complianz – Management of cookie consent and Website privacy preferences.
Other IT, website maintenance, cloud or professional service providers may have access to personal data where necessary to provide their services to Detralytics.
These providers may process personal data on behalf of Detralytics or, depending on the service and circumstances, act as independent data controllers.
Where required, Detralytics implements appropriate contractual and organisational measures with its service providers.
Detralytics does not sell your personal data.
Some of the service providers used by Detralytics may process personal data outside the European Economic Area (“EEA”).
Where personal data is transferred outside the EEA, Detralytics takes appropriate measures to ensure that the transfer complies with applicable data protection legislation.
Depending on the circumstances, such transfers may rely on an adequacy decision adopted by the European Commission, appropriate contractual safeguards such as Standard Contractual Clauses, or another legally recognised transfer mechanism.
Detralytics retains personal data only for as long as necessary for the purposes for which it was collected, subject to applicable legal, contractual and regulatory retention requirements.
The following retention principles generally apply:
Contact requests and general enquiries: personal data is retained for the time necessary to process and follow up on the request and may subsequently be retained for up to 3 years following the last meaningful contact where relevant to a potential professional relationship.
Prospects and professional contacts: personal data used for prospect relationship management and professional communications may generally be retained for up to 3 years following its collection or the last meaningful contact, subject to applicable law.
Clients: personal data is retained for the duration of the contractual or business relationship. Certain data may subsequently be retained where necessary to comply with legal obligations, establish or defend legal claims, or maintain permitted professional communications.
Newsletter and marketing communications: personal data may be processed until you unsubscribe, withdraw your consent where applicable, or otherwise object to the processing. Detralytics periodically reviews the relevance of retaining inactive contacts.
Events, webinars and training registrations: information is retained for the time necessary to organise and administer the relevant activity. Where appropriate and legally permitted, certain contact information may subsequently be retained for professional follow-up for up to 3 years following the last meaningful contact.
Contracts, invoices and accounting records: information is retained for the periods required under applicable accounting, tax and commercial legislation, which may extend up to 10 years depending on the relevant document and legal requirement.
Data protection requests: information relating to requests to exercise data protection rights may be retained for the period necessary to process the request and demonstrate compliance with our legal obligations.
Technical and security information: technical logs and related information are retained only for the period reasonably necessary to ensure the security, integrity and proper functioning of our systems, subject to applicable legal requirements.
Cookies and similar technologies: retention periods vary according to the cookie or technology concerned. Specific information is available through the Cookie Settings on the Website.
Where information is required for the establishment, exercise or defence of legal claims, certain data may be retained in restricted archives for the applicable limitation period.
At the end of the applicable retention period, personal data is deleted, anonymised or, where continued retention is legally required, archived with appropriately restricted access.
Subject to the conditions and limitations provided by applicable data protection legislation, you may have the right to:
To exercise your rights, please contact: dataprotection@detralytics.eu
We may request additional information where reasonably necessary to verify your identity before processing your request.
You also have the right to lodge a complaint with the competent supervisory authority.
In Belgium, this is the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit).
In France, this is the Commission Nationale de l’Informatique et des Libertés (CNIL).
Detralytics does not use personal data collected through the Website to make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you, unless otherwise specifically disclosed.
Should this change, Detralytics will provide the information required by applicable data protection legislation.
Detralytics implements appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, access or other unlawful processing.
Access to personal data is limited to authorised persons who require such access for legitimate professional purposes.
However, no method of electronic transmission or storage can guarantee absolute security.
Should this change, Detralytics will provide the information required by applicable data protection legislation.
Cookies are small files or pieces of information that may be stored on your computer, smartphone or other device when you visit a website.
Cookies allow websites to perform various functions, such as remembering preferences, ensuring security, maintaining sessions and, subject to your consent where required, measuring Website usage.
Similar technologies, such as local storage, pixels or other tracking technologies, may perform comparable functions and are covered by this Policy where applicable.
The Website may use the following categories of cookies and similar technologies.
These cookies and technologies are necessary for the Website to function correctly, provide functionality expressly requested by you, maintain Website security or remember your privacy and cookie preferences.
They may include cookies associated with WordPress, Elementor, Website security and Complianz.
Where these cookies are strictly necessary within the meaning of applicable legislation, they do not require your prior consent.
Preference cookies enable the Website to remember certain choices or settings in order to provide enhanced or personalised functionality.
Where consent is required under applicable legislation, these cookies will only be activated after you have provided your consent.
Subject to your consent, the Website uses analytics technologies, including Google Analytics, to understand how visitors interact with the Website.
These technologies may collect information such as pages visited, interactions, approximate location, browser or device information and other usage information.
This information helps Detralytics understand Website usage and improve its content, performance and services.
The Website may contain integrations or content provided by third-party services, including social media services such as LinkedIn.
Where such integrations use cookies or similar technologies that require consent, they will only be activated after the appropriate consent has been provided.
The presence of links to external social media platforms does not in itself mean that Detralytics uses those platforms for advertising or behavioural tracking purposes.
The Website uses Google reCAPTCHA to help protect forms and other Website functionality against spam, fraud and automated abuse.
reCAPTCHA may process technical information necessary to assess whether an interaction originates from a human user or automated software.
Where consent is legally required for the use of a particular technology, its activation will be managed according to your cookie preferences.
The Website uses a cookie consent management system provided by Complianz.
The specific cookies and similar technologies detected on the Website may change over time as the Website, its plugins and third-party services evolve.
Up-to-date information about the cookies and technologies used on the Website, including their:
is available through the Cookie Settings or cookie information interface provided on the Website.
The Website may use, among others, cookies and technologies associated with WordPress, Elementor, Complianz, Google Analytics, Google reCAPTCHA and other services described in this Policy.
When you first visit the Website, you may be presented with a cookie consent banner allowing you to accept, reject or manage cookies according to their purpose.
Cookies and similar technologies that are not strictly necessary and require consent under applicable law will not be activated before the required consent has been obtained.
Your consent must be freely given, specific, informed and unambiguous. Simply continuing to browse the Website does not constitute consent to non-essential cookies.
The Belgian Data Protection Authority requires prior consent for non-strictly-necessary cookies and requires that withdrawal be as easy as giving consent.
You may change or withdraw your cookie consent at any time through the Cookie Settings available on the Website.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
You may also configure your browser to block or delete cookies. Please note that disabling certain strictly necessary or functional technologies may affect the operation or functionality of parts of the Website.
Detralytics may periodically ask you to renew your cookie preferences. The Belgian Data Protection Authority considers a period of approximately six months reasonable for cookies used to remember cookie preferences.
Certain features of the Website may rely on third-party services.
Where these services are activated, the relevant third party may process information according to its own privacy policy and may act as an independent or joint controller for certain processing activities.
Where required, third-party services involving non-essential cookies or similar technologies will be blocked until the necessary consent has been provided.
External links that simply direct you to another website or social media platform are subject to the privacy practices of that third party once you leave the Detralytics Website.
Detralytics may update this Privacy & Cookie Policy from time to time to reflect changes in:
The version available on the Website is the version currently applicable.
The date of the latest update is indicated at the top of this Policy.
Where appropriate, significant changes may be brought to your attention through the Website or another appropriate communication channel.
For questions concerning this Privacy & Cookie Policy, the processing of your personal data or the exercise of your data protection rights, please contact:
Detralytics
Avenue du Boulevard 21, Box 5
1210 Brussels, Belgium
